Southern Fried eCommerce

This Week in eCommerce: An International Take On TikTok, The Metaverse & Overall eCommerce

March 04, 2022 Season 1 Episode 22
Southern Fried eCommerce
This Week in eCommerce: An International Take On TikTok, The Metaverse & Overall eCommerce
Show Notes

Welcome back to another episode of the Southern Fried eCommerce podcast! This week is a meeting of the southern minds. Co-Hosts Jay and Emily are joined by southern Italy residents Gaia and Leonardo of Zakeke, the 3D configurator & AR tool.  Together, the group covers the latest topics of the week by reviewing published eCommerce articles. 

On this episode, the group first tackle TikTok's decision to bump up their max length to 10 minutes and the overall impact on eCommerce merchants. The team then dives into product marketing in video games with American Eagle debuts on Roblox. Is it a natural progression of marketing or is this encroaching on too much influence on the younger generation?

The articles included: 

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