This Week in eCommerce: Optimizing Your Social Strategy To Target The Right Audience

Hey Y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back from their trip to the big easy and ready to discuss eCommerce. Sit back as the pair read the latest eCommerce articles and give them their southern fried  spin.

This week's episode starts with Vitamin Water making their big debut on TikTok...to not so great results. The team discuss strategies that businesses could learn from to make sure the same doesn't happen to them. Next, the team look at the drop in eCommerce prices and the rise in groceries as they once again discuss opportunities for businesses to prepare for uncertain times.

Here are a few of our most recent blog posts at EYStudios. These are: 

• New Colorado Retail Delivery Fee: Everything You Need To Know
• Top 7 Ways To Increase ROI For Your Site
• Tactics For Re-engaging Abandoned Cart Customers (Without Being Annoying)

Here are the articles we discuss this week: 

• Social Files Newsletter by Tommy Clark, a Workweek Friend
• E-commerce prices decline for the first time in over two years: Adobe by Tatiana Walk-Morris

Be sure to check out the webinar recording for How to Modernize You B3B Digital Commerce Experience featuring Jay as well.

Don't Forget To Subscribe, Rate & Review! Check us out online at eystudios.com. Also, be sure to follow us on social media for more updates from the studio @eystudios.