This Week in eCommerce: Engaging With Generation Z For Halloween and Beyond

Hello again! Sorry for the slight break, but we're back for another episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are joined by Jacob Tooman, the Strategic Alliance Manager for Avalara. Together they discuss the latest eCommerce articles and provide their educated, and humorous, southern fried take on them.

This week, our episode begins with the team discussing 4 in-store technology trends and how each piece could effect your online efforts as well. Next, the group dove back into Google with another quick discussion on their content update and how that effects your SEO. Finally, the group gets spooky and discusses Halloween and how understanding your audience can have a big impact when it comes to various holidays.

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Here is our most recent blog posts at EYStudios: 

• You're Not Amazon, And That's Okay!
• How BigCommerce Is On The Cutting Edge of Digital Commerce
• Too Hot, Too Cold and Lukewarm: 3 Common Navigation Mistakes 

Here are the articles we discuss this week: 

• 4 In-Store Technology Trends That Are Shaping 2022 by Dani James
• Google adds more example categories of sites that may be impacted by the product reviews update by Barry Schwartz
• 3 ways Generation Z is celebrating Halloween this year by Lea Grgich

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